Guidelines : How
to use RIF Logo

download elements

Primary color
scheme palette

To maximize brand recognition, the logo is designed to be reproduced
using specific core colors, and must not be reproduced using any other colors.

#008CFF
R=0, G=140, B=255 C=76, M=43, Y=0, K=0 PANTONE: 3005C
#0CBFE8
R=10, G=190, B=230 C=70, M=0, Y=5, K=0 PANTONE: 306C

Black & white scheme

These versions are for use in print pieces where the presence of
color is not permitted or if it is required for the need of a specific design.

#000000
R=0, G=0, B=0 C=0, M=0, Y=0, K=100

Background color applications

Clear space around the logo ensures that it has maximum visibility and impact
on every communication.
Avoid crowding the logo with other graphic elements such as typography and imagery.

Dark Blue CMYK C:76 M:43 Y:0 K:0 HEX #008CFF RGB R:0 G:140 B:255 PANTONE 3005C
Black CMYK C:100 M:100 Y:100 K:100 RGB R:0 G:0 B:0
White CMYK C:0 M:0 Y:0 K:0
RGB R:255 G:255 B:255

Incorrect usage

DO NOT use secondary palette colors
DO NOT include new colors
DO NOT place logo in textured backgrounds
DO NOT place on more than one background color

Logo safe area

Clear space around the logo ensures that it has maximum
visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.

As illustrated, the height of the “seed” (X) has been chosen
as the standard unit of measurement for calculating the
logo clear space.

Isologo safe area

Clear space around the logo ensures that it has maximum
visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.

As illustrated, the height of the “seed” (X) has been chosen
as the standard unit of measurement for calculating the
logo clear space.

Logo sizes & scales

Clear space around the logo ensures that it has maximum
visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.

Standard & minimum size

The minimum size of the logo for print is determined by
the width of the rif® wordmark, which should not be
reproduced in a size smaller than 3/4 of an inch in width.

1,75 inches / The symbol should be scaled depending on the size of the logo.

0,75 inches / The symbol should be scaled depending on the size of the logo.

Incorrect scaling

When scaling the logo, you should do so proportionally.
Do not skew or stretch the logo or part of the logo.

rif tokens

Clear space around the rif tokens ensures that it has
maximum visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.

To maximize brand recognition, the token is designed
to be reproduced using specific core colors,
and must not be reproduced using any other colors.

#0083FF
R=255, G=131, B=255 C=80, M=49, Y=0, K=0